Bad Karma for C&W?
I have no sympathy for this company whatsoever where their financial status is concerned. Does anyone care to jump back in time with me, a few years ago when a company now known as Digicel, penetrated the then, monopolized Mobile/ Telecommunications industry? Does anyone care to remember the absolutely ghastly service most received from C&WJ in the mobile category? Service was an “on occasion” basis. Those brave enough to wield C&WJ mobiles were slewed with inappropriate service and uninspired packages and/ or services, unregulated “free” international and local calls, queued text messages and not to mention having the chore of lugging around the 4lb phones. Not until the long awaited presence of Digicel arrived did we have a choice, and what a wonderful feeling choice is in a world of none. I purposely waited a couple of months for Digicel to set up operations, to purchase my first mobile and I’m glad I waited.
My reason for having no empathy for C&WJ is because, it was not until the influx of some nature of competition, coupled with a noticeable boom in sales of choice mobile phones from Digicel, did C&WJ decide to ‘pull up their socks’ and diversify their mobile product. Thus the reason for the massive marketing strategy featuring the puzzling “switch” logos and then the final launch and activation of their newly acquired GSM/TDMA network, which the implementation of is now one of the reasons they have failed to pull a profit and cannot pay out dividends. Bad Service. Bad Forecasting. Bad Karma.
I shudder to think where we all currently would be if some sort of competition had not arrived on JA soil- we would be probably all still be punching away at the ”Retry” button several times to connect and still brandishing the less than desired “peanut phone”. My fellow Jamaicans do we not see the power that we wield? A valuable lesson can be learned I implore all, do no put up with shabby service of any kind, encourage competition and demand fair service as it can do wonders, encouraging these large companies to try hard to improve their product, ultimately pleasing us, the customer.
Sham shame on you C&W for poor planning, and for putting your investors in such a position.
Jimscreechy
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